Editor’s note: this is the sixth of eight chapter previews of the new workbook and manual, Green Purchasing and Sustainability, that will be available to order in July 2011. To see all chapter previews, click here.
This chapter preview is an exercise, one of the many that punctuate the learning throughout this singular publication. For the answers, send an email to mail@RobertMenard.com
EXERCISE Corporate Social Responsibility
- Why might B2C companies be more aligned to CSR that are B2B companies? (pick the best two )
- The B2C customer demographic favors
- The B2B customer demographic favors CSR
- B2C companies don’t have many energy reduction options
- B2B companies concentrate on non CSR gains
- Which of these are considered CSR initiatives? (pick the best two )
- Community tree planting program
- Home insulation projects
- Cost saving programs
- Company outings
- Which of these are organizations/publications concentrate on CSR? (pick as many as appropriate)
- Corporate Knight
- Purchasing Magazine
- Fortune
- Corporate Responsibility
- For B2C companies, what might be by-CSR products that buyers should recognize? (pick the best two)
- The CSR could be greenwashing
- CSR does not produce cost savings
- CSR may be used to justify price increases
- Cost savings are not CSR gains